Similarly, when inserting graphics or photo, don’t throw tons of images on the postcard; it will appear busy and distract the reader from the message you’re trying to focus. Instead, chose few images that are visually appealing that will accentuate your message.
When you’re designing your marketing campaign, be realistic in the amount of time it will take to deploy from beginning to the end process. Most of the time, it need to go through many department approval process within a business. Don’t try to rush the process because that will only result in a key element being overlooked. Start early to do brainstorming first. Come up with concept and get the ball rolling.
Next will be selection of a professional printer that can provide postcard printing Singapore in a budget costing. Also prepare your own mailing list or engaged Flyers Distribution Company to get your message across the consumers. No cut cost on this step as it will affect your end result.
Be sure your postcard marketing campaign is doing what your first intention. If you are trying to increase awareness, be sure your copy includes points on your brand history and differentiators. If you are trying to increase sales, focus on current sales promotions on your postcard. It is best to do these evaluations so that all angles are being taken care of.