Printing is a medium that has the power to move the world. However, the literal meaning of print media has diversified in many ways over the years. Now printing includes printing of flyers, brochures, newspapers, magazines, postcards, banners, hoardings, and much more. Earlier, printing was carried out with the most traditional techniques such as offset printing. However, it would be righteous to say that it was the best of that time.
Just as everything else, even the techniques and methods of printing have modernized over time. When compared to earlier times, it was believed to be a foolish decision to start a printing company due to the reason that it had very few returns. Today, starting a printing press in any part of the world, especially Singapore, is considered to be the wisest choice.
However, it is extremely important to realise that what all led to this. From the era of 1800s, how could a traditional form of printing, such as offset printing, revolutionized in such a way that it is still used today? To see through the passage of time, there is no one specific reason for this popularity of printing in Singapore.
The following listed are the few core reasons that completely changed the way how the world looks at printing today:
- Nothing was ever created until the need for it aroused. The same is the case with every single printing company in Singapore. There was no established medium for the businessmen to reach their desired customers. As a result, the birth of flyers and brochures occurred, and then the traditional offset printing needed to be developed into something that would be modern.
- With the highly competitive market, it became tough for the small and the medium-sized companies to survive in the market. The large firms could advertise through television ads, but it was something far from the reach of small and medium-sized companies. This is exactly when people realized the importance of long lost, cheap flyers. Undoubtedly, flyers and brochures existed long before TV ads, but they were not considered useful until the market called for a cheaper way of reaching the masses.
- Gradually, the technique of offset printing had to be replaced with a better technique. This was nothing but the modernization of the old version only. Then, the market demanded for a printing company who could offer excellent quality of services arose. As a result, the lithographic printing had to be revolutionized to fulfil the market standards.
- The most prominent reason people felt the need to advertise through flyers was the reach of it. Flyers were cheap to print, and yet were of great help to any sort of business. When the marketers realized that any type of business could be promoted with the help of a printing company, the same was adopted, and it prevailed. Flyers can reach the greatest number of customers, and have the ability to deliver the message on a personal note.